Growing a women’s health startup app
Adora Health, an early-stage health tech startup specialising in menopause, faced the dual challenge of achieving market fit and improve its app experience.
Understanding the heat network sector
Rapid user research on GDS alpha project to inform the design and policy for Ofgem’s new heat network regulatory service.
Design sprints to re-imagine a community business support service
Leading an ecosystem of stakeholders through a design sprint to re-imagine support community businesses.
Balancing innovation and brand heritage in checkout design
Rapid and iterative no-code prototyping with new UCD practices and user research for a brand obsessed retailer.
Designing a shared vision, service strategy and site wide navigation
Creating organisational alignment and new website site navigation, centered around users core needs.
Leading a redesign to accelerate digital transformation
Harnessing a website redesign and re-platforming project to support the business on their journey through digital transformation.
Building a design practice at Clarks
As Head of UX, I formed a new capability to improve the customer experience and disrupt, challenge and improve the ways of working.
Increasing new memberships with rapid experimentation
User research, rapid prototyping and content strategy for a disruptive beauty startup — leading to a 44% increase in new member conversions.
Design Leadership at John Lewis
This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.